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Vanessa Williams Stars in Clear Eyes Campaign

The actress appears in the brand’s new TV spot.

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By: Marie Redding

Senior Editor, Rodman Media

Clear Eyes, a best-selling brand of eye drops, has launched its first-ever brand equity and integrated marketing campaign with a new television advertisement spot — and it features longtime spokesperson Vanessa Williams.

The campaign is called My Shining Moment, and it is meant to “celebrate the moments in life when people look and feel their best,” the brand states, “the moments they truly shine.” The campaign’s goal is to promote the emotional benefits of using the product.

In addition to the television ad, Clear Eyes will debut a new digital gallery that features photos and videos of “shining moments” — as told by a variety of creative influencers. These influencers include professional eye portrait photographer Bridges Aderhold, beauty blogger Rachel Anise, travel videographer Taylor Fischer and world renowned magician and mentalist, Adam Wilber.

View the digital gallery here.

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